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Integrate Lane with Zapier to connect with thousands of apps
Zapier connects Lane to thousands of apps without any code. The Lane app gives you two building blocks: an action to push feedback into Lane from anywhere, and a trigger that fires when a signal surfaces so you can kick off workflows in your other tools. Available on Pro.

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Connect

  1. Go to Settings → Integrations → Zapier and open the Lane app in Zapier.
  2. Create a Zap with Lane as the Trigger or Action app.
  3. Authenticate with your Lane API key.

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Action: Create feedback

Push feedback into Lane from any app in your stack. Map these fields:
  • Title (required): a short summary.
  • Description (required): the feedback itself.
  • Customer Email (optional): the person who gave the feedback. Lane links them, and their company when you don’t map one.
  • Customer Name (optional): the person’s name.
  • Company Domain (optional): the company’s website, like acme.com. The most reliable way to link feedback to the right company.
  • Company Name (optional): for companies without a website. Lane matches the name exactly, or adds the company.
Mapping the company matters when people write from personal addresses: feedback from jane@gmail.com counts for Acme when you map Acme’s domain. Common uses: turn Typeform or survey responses into Feedback, create feedback from a new G2 review, or forward messages from another support tool into Lane.

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Trigger: New Signal

This trigger fires as Signals surface in your workspace, so you can route what matters into the tools your team watches. Each signal carries its priority score and whether it’s surfaced (it touches customers in a priority tier or at risk, as set in your Context), so add a Zapier Filter step to act only on the ones you care about — for example, only signals above a priority threshold, or only surfaced ones. Common uses: post high-priority signals to a Slack channel, append surfaced signals to a Google Sheet, or open a ticket when a signal crosses a priority threshold.

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FAQs

Q: What can Lane do in Zapier?
A: Two things today — the Create feedback action (push feedback in, optionally linked to a customer) and the New Signal trigger (fire a workflow as signals surface). Q: My customers write from gmail. How do I link their feedback to their company?
A: Map the company’s domain (or name) from your source app to Company Domain. Lane links the feedback, and the person, to that company. Q: How do I only trigger on important signals?
A: Add a Zapier Filter step on the signal’s priority score or its surfaced flag, both of which are on the trigger payload. Q: Where’s my API key?
A: Generate one under Settings → API in Lane and use it to authenticate the Zap.